Boxercraft is pleased to welcome Dan Robinette, who has joined the team as Vice President of Sales for the Wholesale Division. Robinette will be responsible for overseeing all revenue in the wholesale markets and using his experience in the industry to increase sales for that division. In his new position, Robinette is looking forward to elevating the Boxercraft brand in the market by educating buyers on the benefits of their products, creating a fun work environment, and satisfying goals and expectations. “I am confident in Dan’s ability to grow our business and bring a positive outlook that will elevate customer relations and increase internal efficiency,” says Boxercraft CEO Shelley Foland.
Prior to joining the Boxercraft team, Robinette was in charge of New Business Development for BDA and Summit Group. He held the role of Vice President at both companies, where he excelled at increasing sales. His other job responsibilities included developing business in untapped sectors and bringing in new clients.
Robinette comes with over ten years of experience. He most enjoys the innovative, creative, and fun atmosphere of this industry, stating that it is fast-paced and always changing. When asked what drew his attention to Boxercraft, Robinette stated, “I have always been aware of the Boxercraft brand on the distributor side of things. Customers wanted to know the latest trends and fashion. Boxercraft fills a great niche for activewear and ladies apparel.”
Boxercraft offers a warm welcome to Robinette and looks forward to continued success with him as the new Vice President of Sales for the Wholesale Division.