Boxercraft Press Room

Dan Robinette Joins Boxercraft as Vice President of Sales – Wholesale Division

  • 2019-07-30
  • Sam Zell-Breier

Boxercraft is pleased to welcome Dan Robinette, who has joined the team as Vice President of Sales for the Wholesale Division. Robinette will be responsible for overseeing all revenue in the wholesale markets and using his experience in the industry to increase sales for that division. In his new position, Robinette is looking forward to elevating the Boxercraft brand in the market by educating buyers on the benefits of their products, creating a fun work environment, and satisfying goals and expectations. “I am confident in Dan’s ability to grow our business and bring a positive outlook that will elevate customer relations and increase internal efficiency,” says Boxercraft CEO Shelley Foland.

Prior to joining the Boxercraft team, Robinette was in charge of New Business Development for BDA and Summit Group. He held the role of Vice President at both companies, where he excelled at increasing sales. His other job responsibilities included developing business in untapped sectors and bringing in new clients.

Robinette comes with over ten years of experience. He most enjoys the innovative, creative, and fun atmosphere of this industry, stating that it is fast-paced and always changing. When asked what drew his attention to Boxercraft, Robinette stated, “I have always been aware of the Boxercraft brand on the distributor side of things. Customers wanted to know the latest trends and fashion. Boxercraft fills a great niche for activewear and ladies apparel.”

Boxercraft offers a warm welcome to Robinette and looks forward to continued success with him as the new Vice President of Sales for the Wholesale Division.

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Sarah Shifflett Joins Boxercraft as National Key Account Sales Manager

  • 2019-06-07
  • Kizzy Howell

Boxercraft is proud to announce the hire of Sarah Shifflett, joining the company as national key account sales manager. Shifflett will manage all aspects of key account activities for the wholesale market, placing a strong focus on helping Boxercraft achieve its vision of becoming an indispensable partner to its customers. “I have no doubt that Sarah brings the innovative outlook and talent needed to support our progressive efforts,” says Boxercraft CEO Shelley Foland.

Before joining Boxercraft, Shifflett’s most recent role was director of merchandising at Heritage Sportswear, a wholesale supplier of blank apparel. She began her career working in customer service at Virginia T’s and progressed through a series of roles including senior asset buyer, territory sales manager, and purchasing manager. After Heritage Sportswear acquired Virginia T’s, she became the director of merchandising for the company.

Shifflett brings over 20 years of industry experience to Boxercraft. Her background includes expertise in merchandising, strategic planning, inventory management, and in every aspect of the sales process, from acquiring new customers to managing long-lasting client relationships.

“Boxercraft has amazing products and great potential. I’m very excited to be here,” says Shifflett. “I can’t wait to get out and meet our customers and provide high-value service to meet their needs.” Building and maintaining strong customer relationships go a long way in sales, and Shifflet intends to leverage her existing client relationships to hit the ground running in her new role at Boxercraft.

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$3,000 Boxercraft Scholarship Supports Student Success: The 2019 Pancreatic Cancer Scholarship application is now open!

  • 2019-04-12
  • Kizzy Howell

For the third consecutive year, Boxercraft is investing in student success through the Boxercraft Fight Against Pancreatic Cancer Scholarship. Each year since 2017, Boxercraft has awarded $2,000 specifically for students impacted by pancreatic cancer. This year, the scholarship fund was increased to $3,000.

The American Cancer Society estimates that more than 56,000 people will be diagnosed with pancreatic cancer every year, and the disease takes over 45,000 lives annually. According to the National Cancer Institute, pancreatic cancer is the third deadliest form of cancer in the country, right after lung and colorectal cancers, and it is expected to be the second leading cause of cancer-related deaths by 2030.

In 2017, Boxercraft launched its pancreatic cancer scholarship to honor the memory of Tod Rastello, former vice president of sales, who passed away in 2016 after his long battle with the disease. "It’s a true honor to offer this scholarship to keep Tod’s legacy alive and provide support for students whose lives have been affected by pancreatic cancer," says Boxercraft CEO Shelley Foland.

In addition to the scholarship, Boxercraft also sponsors and participates in PurpleStride Atlanta, an awareness walk to raise funds to cure pancreatic cancer. Boxercraft's support expounds on its core value of social responsibility and reinforces the company's commitment to serving its communities.

Scholarship applicants have the opportunity to directly receive $3,000 to go toward their tuition or other college-related expenses. "All too often students face financial hurdles in obtaining a college degree. Boxercraft's scholarship allows us the opportunity to help alleviate some of those barriers and support students on their path to success," says Foland.

Applications for the 2019 Boxercraft Fight Against Pancreatic Cancer Scholarship are being accepted now through July 15. To be eligible for consideration, a student must be a college-bound high school senior or currently enrolled in college, have been impacted by pancreatic cancer, and have a minimum grade point average of 3.0. The scholarship will be awarded based on essay entry and financial need.

To learn more about the Boxercraft Fight Against Pancreatic Cancer Scholarship, visit

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