Boxercraft is proud to announce the hire of Sarah Shifflett, joining the company as national key account sales manager. Shifflett will manage all aspects of key account activities for the wholesale market, placing a strong focus on helping Boxercraft achieve its vision of becoming an indispensable partner to its customers. “I have no doubt that Sarah brings the innovative outlook and talent needed to support our progressive efforts,” says Boxercraft CEO Shelley Foland.
Before joining Boxercraft, Shifflett’s most recent role was director of merchandising at Heritage Sportswear, a wholesale supplier of blank apparel. She began her career working in customer service at Virginia T’s and progressed through a series of roles including senior asset buyer, territory sales manager, and purchasing manager. After Heritage Sportswear acquired Virginia T’s, she became the director of merchandising for the company.
Shifflett brings over 20 years of industry experience to Boxercraft. Her background includes expertise in merchandising, strategic planning, inventory management, and in every aspect of the sales process, from acquiring new customers to managing long-lasting client relationships.
“Boxercraft has amazing products and great potential. I’m very excited to be here,” says Shifflett. “I can’t wait to get out and meet our customers and provide high-value service to meet their needs.” Building and maintaining strong customer relationships go a long way in sales, and Shifflet intends to leverage her existing client relationships to hit the ground running in her new role at Boxercraft.